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Stacey Mironov
About Stacey Mironov —
Director of Marketing and Creative Services

Stacey has more than 25 years of strategic marketing and corporate communications experience, including a background in both print and Web graphic design. She joined First Marketing in 2003 as Digital Media Director, responsible for all client Internet marketing programs, many of which received Web Awards and ADDYs. Less than three years later, she was promoted to Director of Creative Services where she directed all client print and digital creative, through a team of creative directors, art directors, production artists, copywriters, proofreaders and Web programmers. Stacey recently took on additional responsibilities to lead the marketing efforts of the organization as well as continuing to lead the creative strategy of clients’ marketing programs.

Prior to joining First Marketing, Stacey’s career spanned key roles at Fortune 500 companies and creative agencies in both the Northeast and Dallas, Texas. She holds a B.S. degree in Marketing from Rider University and has obtained her Certified Direct Marketing Certification through Virginia Commonwealth University.

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Adina Wasserman
About Adina W. Wasserman, Ph.D. —
Market Research Manager

Adina is currently the Market Research Manager at First Marketing, where she is responsible for the Effectiveness Research Program, the Relationship Index Survey, segmentation analysis using Claritas PRIZM® NE and all custom research projects.

Prior to First Marketing, she led a variety of research projects for Florida’s Miami-Dade County, as well as international clients. She has also worked for a trial consulting firm in Miami, studying group dynamics and influences on behavior and decision making. Her research education includes master’s and doctoral degrees in social and cognitive psychology from Florida State University, and an undergraduate degree in psychology from the University of Michigan, Ann Arbor.

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Curt Powell
About Curt Powell —
Chief Analytics Officer

Curt has worked in analytics since the late 1980s, when he moved into the field from product marketing at Citibank. His unique experience in analytics and marketing allows him to identify opportunities and present his findings relevant to marketers.

His accomplishments include:

  • MA, Northwestern University Graduate School of Communications
  • Research Fellow, Gallup International Institute at Princeton
  • American Marketing Association and Direct Marketing Association awards for research and marketing excellence
  • Citicorp Service Excellence Award for pioneering CRM
  • Developed “Target Mindset Segmentation” research approach used by two of the nation’s largest pharmaceutical companies and a regional telecommunications firm
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Glenn Hetzel
About Glenn Hetzel —
President, Bank Marketing

A former Director of Financial Analysis for several Fortune 500 companies, Glenn has focused on marketing for financial institutions since 1999. His blended background in marketing and finance provides him with a unique insight into understanding and developing market strategies for achieving a high return on investment.

Glenn has a Certificate in Direct Marketing from Virginia Commonwealth University Interactive Marketing Institute and an MBA from New York University.

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Calvin Amen
About Calvin Amen —
Director, Call Center

Cal has more than 10 years of professional call center management experience including call center operations and development of specialized programs. Cal has also enjoyed leadership positions with Fortune 500 companies such as Dell Computer, EDS and Qwest Communications.

He is a firm believer in each person’s ability to make a difference in the customer service experience every day:  "The power of our attitude is one of the most influential forces in our lives that can yield either good or bad. The decision is ours to make!"
                                                 
Cal is a native of Idaho and a graduate of Boise State University.

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Curt Powell
About Ryan Case —
Solutions Manager

Ryan has worked for some of the world’s largest insurance companies, with special expertise in articulating business requirements to corresponding development teams. Currently earning his MBA, Ryan is also taking courses from the Direct Marketing Association.

                                             
Ryan studied computer networking administration and computer networking security at St. Ambrose University in Davenport, Iowa. He continued his education in the master's of computer science program, with an emphasis on system analysis and design, at Illinois State University.

Away from work, Ryan is a competitive runner and triathlete.

 

Next Generation Direct Marketing Take your marketing to the next generation


We know you’re passionate about revenue growth. Now, you can take it to the Next Generation.

Next Generation™ Direct Marketing is designed to offer bank marketers the most advanced solutions to perform better than the competition. This process delivers immediate, higher volume, customer and prospect response solutions that are low-risk and affordable.


Begin your online walk-through.

  Featured Experts

Let our panel of experts guide you through our Next Generation™ Direct Marketing process. In this tour they provide both insights and answers to how Next Generation solutions are the way of the future.

Curt Powell
Curt Powell
Chief Analytics Officer
Adina Wasserman
Adina W. Wasserman, Ph.D. Psychology
Market Research Manager
Glenn Hetzel
Glenn Hetzel
President, Bank Marketing
Calvin Amen
Calvin Amen
Director, Call Center
Ryan Case
Ryan Case
Solutions Manager

Learn more about First Marketing, the company that brings you
Next Generation, at www.first-marketing.com

 
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